SecondNature Review: Mature company, with a focus on Contact Center

In the Crowded World of AI Sales Training, SecondNature Shows Its Age

SecondNature was among the first platforms to introduce AI-powered sales roleplay, earning early attention with its promise of scalable, intelligent coaching. Based in Israel, it gained traction especially with contact centers, where fast onboarding and light engagement are priorities.

But the landscape has shifted. In 2025, platforms like FullyRamped, Hyperbound, and Luster are raising the bar—offering deeper realism, smarter feedback, and more flexible tools for modern sales teams.

If you're evaluating AI cold calling software or virtual sales coaching tools, this review breaks down where SecondNature fits—and where it falls short.

TL;DR: SecondNature Shows Its Limits in 2025

Pros:

• Clean, professional UI
• Decent built-in content library
• Works well for teams seeking structured but basic training

Cons:

• AI struggles with flexible, realistic conversations
• Rep feedback is shallow and often off-target
• Customization is rigid and limiting
• Doesn’t integrate with call intelligence tools like Gong or Chorus

Best fit for:
B2C sellers and contact centers looking for a tidy, controlled environment.

Not ideal for:
Enablement teams prioritizing skill development, cold call training, discovery calls, or scalable coaching.

SecondNature’s AI: Smooth Voice, Robotic Behavior

The interface feels modern. The voice engine sounds fluid. But inside the simulation, reps encounter friction.

SecondNature’s AI tends to follow rigid scripts rather than respond dynamically. When reps try to:

• Ask deeper follow-up questions,
• Handle objections creatively, or
• Explore discovery paths organically,

…the system often breaks flow—responding off-topic or redirecting awkwardly. The result? Conversations that feel less like real selling and more like navigating a narrow decision tree.

This undermines realism, especially for experienced reps who want challenge and nuance.

Scenario Design: Useful Templates, Limited Depth

SecondNature includes a categorized library of simulations sorted by industry and funnel stage. This helps teams get started quickly.

However, the customization layer is surface-level. You can tweak scripts and learning objectives, but can’t meaningfully shape:

• Branching paths based on rep performance
• Dynamic objection strategies
• Behavioral nuances in the AI’s responses

For enablement leaders, this creates a “boxed-in” feeling—fine for demo purposes, but insufficient for developing true sales agility.

Coaching & Feedback: Fast, But Lacking Depth

SecondNature provides immediate scorecards after each session. These typically assess:

• Vocal tone, filler words, and pacing
• Keyword usage
• Script adherence

What’s missing:

• Real deal logic evaluation
• Contextual objection handling
• Skill-based growth plans tied to business outcomes

For newer reps, this might be enough. But for experienced reps or ambitious enablement teams, it’s thin gruel.

Admin Experience: Easy Start, Limited Scalability

One of SecondNature’s strengths is its frictionless setup. The UI is slick, and out-of-the-box templates make onboarding quick.

But once deployed, adapting to new messaging or campaigns can be challenging. There’s little room to evolve beyond the original template without heavy support. And with no integration to call intelligence tools, it’s disconnected from the rest of your coaching stack.

For teams iterating on scripts or navigating complex sales motions, this becomes a serious constraint.

Pricing: High Cost, Mid-Tier Impact

SecondNature doesn’t list pricing publicly, but customers report contracts in the high five-figure to low six-figure range for mid-sized teams.

That’s a significant investment—especially for a tool that:

• Struggles with realistic AI conversations
• Doesn’t offer deep feedback or coaching
• Can’t evolve easily with your training needs

Final Verdict: SecondNature Built the Category—But Others Are Defining It

Credit where it’s due: SecondNature helped bring AI roleplay into the sales mainstream. But in 2025, enablement teams need more.

Modern expectations include:

• Authentic, challenging AI conversations
• Feedback that drives measurable growth
• Flexibility to align with dynamic sales playbooks

SecondNature meets some of those needs—but not enough.

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