June 2, 2025
6 min read
May 16, 2025
5 min read
Live role-plays take time to organize, often feel forced, and rarely mimic the pressure of real sales calls. Luster AI is one of a growing number of platforms trying to solve that with automated, AI-powered sales simulations.
But how does it compare to other tools in the AI sales training space?
Luster is an AI-driven platform for cold call role-plays and objection handling drills. Reps can practice common call types and get immediate feedback without a manager in the room. It’s positioned for newer reps and fast-growing teams who need consistent practice at scale.
Admins can upload talk tracks, objection handling frameworks, and persona details. Reps pick a scenario and start practicing.
Post-call feedback includes:
The dashboard makes it easy to assign scenarios and track team activity over time.
Luster is well-suited for:
If you’re running bootcamps or weekly training, it helps reps get more reps—without needing a coach on every call.
It also includes a set of pre-built skill drills, which can make it easier to spin up training quickly without building everything from scratch.
There are several drawbacks to note:
In short: what you see is what you get.
Best For: Teams Who Need Quick, Repeatable Practice
Luster is most helpful if your goal is consistency over complexity. It helps reps:
But if you're aiming to simulate longer sales cycles, handle industry-specific objections, or gain deeper insights into rep behavior, other platforms may offer more.
Luster isn’t aiming to replace coaching or live call review. For what it is—a lightweight way to scale basic sales training role-plays for newer reps—it can be effective.
Just know the limits:
✅ Worth considering if:
❌ You might outgrow it if: